What we do
We provide market insights for strategic decisions.
We provide market insights for strategic decision-making, specializing in township and rural markets, particularly the underserved lower LSM segment. Combining traditional methods with digital solutions, we effectively gather data despite limited smartphone and internet access. Our expertise bridges the gap between traditional and digital approaches, delivering actionable insights to meet the unique needs of these communities.
Expanding Horizons in Township Research
With a presence in 187 townships across South Africa, our reach continues to expand. Our dedicated research teams are fluent in all 11 official languages and possess a combination of technical expertise and social skills. We remain dedicated to immersing ourselves in the township environment, constantly learning and understanding its dynamic nature. Our goal is to become the foremost authority in South African Township Research, leading the way in providing comprehensive insights to drive success in this vibrant market.
About Us
"Vula Vula" – Connecting Conversations
Vula Vula” derives from the phrase “bula bula” in xiTsonga, meaning “let’s talk.” This essence encapsulates our daily purpose. We serve as a catalyst for communication and dialogue, fostering connections between businesses and their target markets.
Established in 2009 and reinvigorated in 2014, our company excels in developing and implementing strategies tailored for township markets. Our unique positioning allows us to provide valuable consumer insights by employing a blend of digital and traditional market research methodologies.
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our team
Safari & Adventure Park
At Vula Vula, market research isn’t just our job—it’s our passion. Our team thrives on uncovering valuable insights, blending technical expertise with a deep understanding of the research process. Equipped to navigate diverse and challenging environments, they work tirelessly to connect with local communities, ensuring every detail is captured with precision. Driven by a commitment to excellence and a genuine desire to make a difference, our dedicated fieldworkers are the heartbeat of quality data collection, turning every interaction into meaningful insights.
Tony Malgas
Chief Executive Officer
Tony Malgas, is a visionary leader with extensive experience in market research. Passionate about fostering connections and delivering insights, he drives innovative strategies tailored to South Africa’s dynamic township markets.
Carl Maphanga
Accounts Manager
Carl Maphanga, is dedicated to building strong client relationships and ensuring seamless project delivery. With a focus on excellence, he manages accounts with precision and a client-centered approach.
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Join The Team
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